• Shreeji Global FMCG Limited

FMCG Trends in India: Spices, Pulses & Healthy Flours — What Consumers Demand

Introduction – Changing Tastes, Changing Market

India’s FMCG (Fast-Moving Consumer Goods) sector has always been dynamic, but in recent years, consumer preferences have shifted significantly. Today’s customers are more health-conscious, quality-driven, and informed than ever before. From everyday spices to nutrient-rich pulses and healthy multigrain flours, the demand for authentic, hygienic, and wholesome food products is reshaping the FMCG market. At Shreeji FMCG, through our brand Shethji, we are at the forefront of this change — delivering products that meet both tradition and modern wellness needs.

 

Growing Preference for Authentic Spices

Spices are the soul of Indian cooking, but consumers are now looking beyond just taste. They want:

Purity & Safety – Free from adulteration, chemicals, and artificial colors.

Freshness – Rich aroma and flavor that enhances home-cooked meals.

Convenience – Ready-to-use spice blends that save time without compromising quality.

At Shreeji FMCG, our Shethji Spices are sourced from trusted farms and processed with advanced technology to ensure purity and consistency. This not only preserves flavor but also retains natural health benefits.

Pulses – The Protein Powerhouse

 

As more families adopt healthier lifestyles, pulses are gaining renewed attention. Consumers increasingly view dals, beans, and lentils as essential protein sources for daily diets. Current trends show:

Rising demand for unpolished, chemical-free pulses.

A shift toward sustainable sourcing and traceable supply chains.

Preference for ready-to-cook pulses that reduce cooking time.

Shreeji FMCG addresses these needs with a wide range of carefully sourced and hygienically processed pulses that provide both nutrition and convenience.

 

Rise of Healthy Flours – Multigrain and Beyond

Traditional wheat flour is no longer the only choice. With increasing awareness of lifestyle diseases like diabetes and heart health, consumers are switching to multigrain atta and fortified flours. Key trends include:

Demand for high-fiber flours that aid digestion and weight management.

Growing interest in nutrient-rich blends combining wheat, millet, barley, and oats.

Expectation of consistent quality and soft texture for everyday use.

At Shreeji FMCG, we offer multigrain atta that combines the goodness of multiple grains — delivering both taste and health in every meal.

 

Market Opportunity – Health Meets Tradition

The Indian FMCG market is evolving quickly, but the opportunity lies in balancing tradition with innovation:

Urban Consumers seek modern packaging, convenience, and quick recipes.

Rural Consumers value authenticity, affordability, and family-trusted brands.

Across demographics, there’s a shared focus on health, purity, and sustainability.

By combining farm-to-table sourcing, modern processing, and strict quality checks, Shreeji FMCG is uniquely positioned to serve both segments.

 

How Shethji Addresses Consumer Demands

At Shreeji FMCG, we believe that true quality starts at the source. That’s why we carefully procure our raw materials directly from trusted farmers and leading APMCs, ensuring authenticity, transparency, and traceability in every product we deliver.

Farm-Fresh Sourcing – By sourcing directly, we uphold the highest standards of purity, hygiene, and reliability in every batch, bringing you products that are natural, wholesome, and packed with goodness.

Modern Processing – With advanced cleaning, grinding, and packaging facilities, we safeguard freshness, hygiene, and consistent quality at every stage.

Consumer-First Approach – Our extensive product range is carefully curated to cater to evolving lifestyles, diverse tastes, and health-conscious preferences.

 

Conclusion – Building the Future of FMCG
it is emphasized that the Fast-Moving Consumer Goods (FMCG) industry in India is evolving towards a more health-conscious, transparent, and consumer-centric future. The shift in consumer preferences indicates that staples like spices, pulses, and healthy flours are increasingly being integrated into a lifestyle focused on wellbeing. Shreeji FMCG's Shethji product line is highlighted as a response to this emerging demand, as it successfully marries traditional flavors with contemporary health benefits, positioning the company as a key player in this transformative landscape.

Discover the difference with Shethji — where purity meets taste, and health meets tradition.